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September 7, 2009

Destination selling course debuts in Dubai

Sales managers of convention bureaus from around the globe will converge in Dubai from 5-8 October to take part in a training programme run by Destination Marketing Association International (DMAI), in conjunction with Dubai Convention Bureau.

DMAI is a global association which has provided training programmes in the US and Europe aimed at helping industry professionals to develop the skills needed to promote their respective destinations. This is the first time a training programme has been held in the Middle East. 

“With this training programme, DMAI take its first step in providing professional education to the Middle East, North Africa and Asia Pacific regions, which include some of the fastest growing destinations and great venues for future meetings and congresses,” said Sandi Talley, senior vice president, business development and membership, DMAI.

The training will focus primarily on fundamentals such as how to find group prospects, qualify needs, sell and follow up with customers. Speakers include Rob Davidson from the UK’s University of Westminster and Mady Keup from MK International.

Dubai Convention Bureau is a strategic partner and the main sponsor for the programme. Jerad Bachar, director, Dubai Convention Bureau said: “DMAI is the only organisation that offers destination marketing organisations industry training from an industry perspective. These courses will help us train our sales staff, increase our competitiveness, and expand our opportunities.”

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