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Related topics: Flevoland,Business, Dubayy, Middle East and North Africa, United Arab Emirates
July 6, 2009
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Budget brand expands in Dubai




Owned by Whitbread Plc, one of the UK’s oldest hospitality companies, Premier Inn operates in Dubai under a joint venture with Emirates Group and first entered the market one year ago with the opening of a hotel in Dubai Investment Park.

Darroch Crawford, managing director of Premier Inn, Middle East, said: “The current economic climate has made both business and leisure travellers look for value for money as a key attribute when deciding on accommodation. We strive to be the best value for money hotel in any region we operate in, which is why the brand continues to thrive in the current conditions and why we are pressing on with our expansion plans.”

The hotel will be the first to open at Dubai Silicon Oasis - an integrated innovation hub for high-tech industries. The 230-room hotel will offer en-suite rooms capable of comfortably accommodating a family of four, as well as a rooftop swimming pool and whirlpool bath, a contemporary restaurant (Bedouins), and bar (The Retreat).


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