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April 29, 2009

Advantage Abu Dhabi to lead meetings market


Advantage Abu Dhabi to lead meetings market

New ADTA initiative to act as catalyst in the growth of business events in the emirate


The Abu Dhabi Tourism Authority (ADTA) is taking a lead role in an ambitious tourism initiative aimed at driving the emirate’s growing business tourism sector.


Known as Advantage Abu Dhabi (AAD), the scheme – launched at GIBTM - aims to be a launch platform for innovative business events which are aligned to the Abu Dhabi Government’s 2030 Economic Vision.


Designed as a venture capital-style initiative, AAD will support and drive forwards the meetings sector to achieve direct tourism benefits while ensuring the business tourism sector remains a key element within Abu Dhabi’s long-term economic, social and infrastructure development goals.


“The AAD initiative will run for the next three years and is aimed at delivering new and significant meetings business to Abu Dhabi,” said HE Sheikh Sultan Bin Tahnoon Al Nahyan, chairman of ADTA.


The aim is to bring together all business components in Abu Dhabi with a single goal of increasing the number of meetings in the emirate.


“We hope that all sectors of Abu Dhabi will work with us on this. The recent ophthalmology congress win was very important because we worked together as one team with one vision, and that is the idea behind Advantage Abu Dhabi,” Gillian Taylor, business tourism manager, ADTA, told meetme.


“The purpose of Advantage Abu Dhabi is to increase meetings business to the emirate, which today are all about return on investment and maximising commercial opportunities. People will look to us because we are a serious business destination.”


Event organisers can apply to the AAD initiative for start-up financial grants, government endorsements, leadership patronage, cost rebates and marketing support.


The aim is to help meeting planners and exhibition and conference organisers facilitate new business events in the emirate across 12 sectors: energy, petrochemicals, metals, aviation/aerospace/defence, pharmaceuticals/biotech/life sciences, tourism, healthcare, education, transport/logistics, media, financial services and telecommunications.

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