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March 24, 2014

Abu Dhabi Boosts MICE Presence for GIBTM

Abu Dhabi's business scene is on the rise, especially as the emirate grows as an important hub for connecting flights. As the National notes, Etihad Airways' flight map has expanded to cities like Rome, Jaipur, the Armenian capital Yerevan, Los Angeles, Dallas, Phuket, Zurich, Perth and Medina this year.

Filippo Sona, the head of the hotels division in the Middle East and North Africa at Colliers International, told the paper that the development of new internationally branded hotels and the Tourism and Culture Authority’s promotion of the emirate as a MICE destination are contributing to the growth of the sector.

The TCA estimates that by 2020 the business travel sector is expected to contribute $1.39 billion to the emirate. It generated $653 million in 2010.

Globally, the sector is worth $5.6 billion a year, according to the International Association of Professional Congress Organizers, which held its last council meting in Abu Dhabi in September.

The four-day eighth Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), which begins today at the Abu Dhabi National Exhibitions Centre, is looking to expand the revenues for the emirate. International Meetings Review will be on location at GIBTM, and will be reporting on the event and the emirate's growing role as a MICE destination.

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