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October 28, 2009

The Gulf’s huge business potential draws big guns to GIBTM

Some of the biggest names in the meetings and events industry have already pledged to attend the Gulf Incentive, Business Travel and Meetings Exhibition 2010 (GIBTM), illustrating the global importance of the region from a business perspective.

The Abu Dhabi Tourism Authority, IHG, Jumeirah, Mövenpick Hotels & Resorts, Qatar Tourism and Exhibitions Authority and Silversea Cruises have all already confirmed their attendance at next year’s show, which will take place at ADNEC from 29-31 March.

“We exhibit at GIBTM to find new business, strengthen partnerships, and build brand awareness in the region,” said Sean J Mahoney, global vice president of corporate and incentive sales for Silversea Cruises.

“GIBTM represents a valuable opportunity for us to meet with a variety of regional and international buyers in a professional environment. It would cost us significantly more to engage the same number of qualified buyers personally.”

Commenting on the positive number of exhibitors already confirmed, GIBTM’s exhibition director, Graeme Barnett, said: “The meetings industry in the Gulf has an enormous potential from an inbound, interregional and outbound perspective.

“Silversea Cruises’ comments reflect the importance the industry places in GIBTM. It guarantees that the exhibitors meet and do business with the right buyers at the right time. This year we are planning to grow the show even further, ensuring that GIBTM continues to provide a business-conducive environment, while addressing the education needs of meeting and incentives professionals of all levels.”

GIBTM 2010 will be at the centre of a week dedicated to the Gulf’s meetings and incentives industry, organised in conjunction and with the support of key industry players.

For more information, visit www.gibtm.com

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