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May 19, 2009
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Southern Sun opens boutique conference venue in Dubai




A growing demand for quality meetings space in Dubai has prompted Southern Sun hotels to develop a brand new boutique conference product within its Old Town location.

 

John Aritho, general manager, Al Manzil and Qamardeen hotels, revealed that a new area is under development within the existing hotel complex. “We’ve had a lot of demand for meeting space over the last three years and Al Manzil, in particular, has done extremely well in terms of the space we have available and tying this in to rooms business.

 

“To extend this further we identified a prime site adjacent to the Qamardeen hotel, next to Souk Al Bahar, to develop into a unique boutique meetings venue.”

 

The new boutique meetings product, officially launched on May 1, can be divided into four separate meeting areas with capacity for 108 pax theatre-style.

 

Aritho said: “We want it to be more of a boutique meeting space rather than a banqueting space. We’ve kept the design very simple and our new Italian chef will also be creating exclusive menus. The layout offers some natural daylight, excellent break-out space, and the facility is accessible both from the hotel and the souk itself.”

 

He also commented on the importance of the location as well as developments within the Old Town area in recent months. “Our proximity to Dubai’s evolving business district, DIFC and Dubai Mall is very important. Since the mall opened it has been evident that this is a draw for new business with people looking to combine the two elements of meeting and retail together, in one location.”

 

Aritho said that state-of-the-art audio-visual and IT equipment have been included throughout plus complimentary WiFi, and pre-launch enquiries have been strong. “We’ve invested a lot in terms of audio-visual, fitting it out with the latest services; and May/June business is already looking very healthy.”


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