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August 22, 2010

South Africa invites key players to country to kick start World Cup legacy

An upcoming major familiarisation trip to South Africa is being organised by The Travel Corporation (TTC) with the aim of capitalising on the exposure the country received around the recent FIFA World Cup.

The initiative will see more than 350 of what are described as “the world’s A-List travel trade decision makers” visiting Cape Town for just under a week. The trip is being seen by South African Tourism as one of the most important events for destination South Africa in 2010. The plan is for the exercise to kick start the legacy of the World Cup for the country and begin to get a return on the estimated US$4 billion that the event cost overall.

This investment was channelled over six years towards building and upgrading stadia, airports, transport and road systems, telecommunications, accommodation, broadcasting, safety and security, and other essential infrastructure. These were massive projects with huge aspirations demanding major investment. South Africa now needs the world to wake up to the transformation of the nation and what in can offer in terms of tourism and corporate events.

“The success of the 2010 FIFA World Cup has clearly, confidently, and convincingly shown the world just how remarkable our nation truly is,” said Thandiwe January-McLean, chief executive of South African Tourism. “There is no question that global perceptions were shifted for the better.
“But now we need to ensure that we, as Destination South Africa, maximise that exposure and continue to offer the world experiences of a lifetime. This must be done through direct, proactive efforts, which target our key source markets effectively, engaging both travellers and the travel trade. We want to ensure that leaders of the travel trade who significantly influence traveller movements are able to experience South Africa for themselves.

“The Travel Corporation’s investment into the hosting of their international sales conference in Cape Town in October is a clear statement of their belief that South Africa has a key role to play in the future growth of global tourism,” January-McLean continued. “And we have every intention of supporting this belief.”

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