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November 4, 2008

Responsible incentives come to Morocco


 Business Class, a Marrakesh based DMC, is offering groups the chance to experience traditional Berber culture and give something back to the community.

The company works on finding new and innovative activities and venues to present to incentive customers and its latest offering, responsible incentives, is providing a big hit.


“Our new concept is incentives in solidarity. The idea is to propose an intelligent approach to teambuilding, whereby the group can do something all together but in a good way for local people,” explained Samuel Regnier, managing director, Business Class.

Responsible incentives see groups visiting a Berber village, interacting with the community, including children and teachers; providing them with a lunch; and undertaking an activity or education programme with the village.


Business Class also offers a number of other authentic and unusual incentive options.

“We are revealing the ‘new Morocco’. This means going further than the typical medina, desert and treasure hunts and proposing something new, something still Moorish but definitely trendy. One major trend is to work more and more on our fabulous riads in Marrakesh, Essaouira or even Fez and offer the real spirit of Morocco,” Regnier said.

Business Class also pulls on Morocco’s appeal as a movie hub.


“We offer gala dinners in the major movie studios and use great movie landscapes such as Babel with Brad Pitt, or Asterix and Obelix (famous French movie), and Gladiator of course. We can recreate completely the atmosphere of the movie and play on this,” Regnier explained.


Business Class also offers eco-lodge stays in the desert, bivouac camping in the Marrakesh palm groves and nomad camping in Ouarzazate.

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