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November 11, 2009
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QNCC wins marketing award




It is not even open yet but already the Qatar National Convention Centre (QNCC) is an award-winning facility. The centre was awarded at the 2009 Meeting Industry Marketing Awards (MIMA), held in London in October.

 

QNCC took home top honours in the Best Print Advertising Campaign and was also a finalist in the Best Brand Marketing Campaign. The initial concept of QNCC’s brand development was led by multidisciplinary design consultancy, Fitch Qatar based at Doha’s Education City.

 

“We are blessed with the incredible foresight of leading Japanese architect Arata Isozaki to propose such an iconic building design that inspired Fitch’s creative directors to craft the overall brand development and realisation of our print media campaign,” said Paul D’Arcy, QNCC’s general manager.

 

The QNCC brand, the platform of all communication, was developed by combining heritage and modernity into a unique identity. QNCC’s signature entrance features the intertwined branches of the Sidra tree, a beloved icon in Qatari culture. It is treasured by the Bedouins, who gathered beneath its branches to discuss and impart knowledge. QNCC’s logo as well as brand graphics is symbolic of sidra branches.

 

The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers.


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