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November 4, 2008
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PATA’S Annual Travel Monitor published




PATA's Annual Travel Monitor 2007, published by the association's Strategic Intelligence Centre (SIC), states that almost 376 million IVAs (international visitor arrivals) were recorded last year - up from around 347 million in 2006.

 

The strongest year-on-year growth performance in 2007 was in Southeast Asia, a region which includes traditional tourist and traveller hotspots such as Thailand, Singapore and Malaysia, with a 12.2 percent increase. However, all destination sub-regions in Asia showed encouraging levels of growth.

 

The Americas topped the 90 million mark for the first time. Only the Pacific sub-region struggled to maintain momentum with IVAs showing a modest 0.8 per-cent rise at 18.6 million.

 

PATA's Strategic Intelligence Director John Koldowski is full of praise for destinations across the region. "We've witnessed some very imaginative and inventive promotional campaigns from NTOs, airlines, hotels and tour operators - all keen to grab a bigger slice of the Asia Pacific travel cake - and these campaigns are reflected in some very positive numbers.

 

"Macau SAR and Malaysia have produced exceptional results, attracting around 27 million and 21 million IVAs respectively. The challenge, of course, is to maintain momentum in the face of some extremely challenging economic conditions and there is ample evidence that the travel and tourism industry can adapt to this new world financial order," added Koldowski.

 

It's not all good news for Asia Pacific destinations however. Sri Lanka for example, showed an alarming dip in arrivals with an 11.7 percent decrease on 2006, reflecting increased regional competition and certain domestic issues which influenced traveller choice.

 

PATA's Annual Travel Monitor has long been regarded as the definitive reference for industry business planners and forecasters. With the global credit crunch forcing travel sector operators world-wide to rework their numbers, the value of this quantitative report from PATA's Strategic Intelligence Centre has been greatly enhanced.  More than ever this report is now helping planners to better understanding cyclical trends, to make more accurate predictions and to produce more realistic business forecasts.  


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