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November 11, 2009

New Abu Dhabi shows garner industry support

Abu Dhabi’s two new exhibitions, Middle East Broadcast Solutions (MEBS) and Middle East Television (METV), have secured the support of Twofour54, Abu Dhabi's content creation community, according to the event organisers.

Dominic McGill, CEO of Nexus Global Events, said that endorsement of MEBS and METV by Twofour54 stands in testament of Abu Dhabi’s focus on the development of content creation across all media platforms.

“We are fast-gaining support for MEBS and METV, as shown by the association with Twofour54 and other leading players. Our promise is that these double-hit events are poised to take the industry's conversation to new levels.”


He said that MEBS and METV are set to change the face of exhibitions as they showcase the potential of the Middle East broadcast and content sectors.


“The B2B exhibition sector has outgrown itself and Nexus is looking to provide a ‘new model’, with MEBS and METV as the frontier events in this shift,” said McGill.


“We refuse to be in the business of selling exhibition space. We are crafting a new model that will see Nexus' events play a strategic role in the sectors it supports and indeed in the region's economic growth. Our events will provide a platform for an industry to drive the industry's development."


McGill said that Abu Dhabi provides the natural environment for such cutting-edge exhibition and conference platforms, citing Abu Dhabi's current meetings industry strategy through the recently-launched Advantage Abu Dhabi (ADD).


MEBS and METV will run over three days from November 17 2009. According to organisers, the show will attract in excess of 120 leading names from the global broadcast and TV content sectors, as well as players from the UAE. The events are tipped to draw more than 5,000 industry visitors into the capital.

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