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July 6, 2009

Net Group launches event management division

Net Group has launched a new specialised events division in partnership with Italian events company Giochi Di Luce. The new division ‘Giochi Di Luce by Net Group’ offers a range of services from consultancy to the technical production of events including audio and video, lighting systems, multi screen management, video production and direction.


“We are keen to see this new division becoming a key player in its field supported by Net Group's specialised divisions - Incentive Productions and Net Conference & Conventions,” said Anwar Abu Monassar, acting group general manager, Net Group.

Net Group already organises events through its Incentive Productions division and Net Conference and Conventions divisions, but the tie-up with Giochi Di Luce means it will no longer have to outsource for the technical equipment needed to support these events.


“It means Net Group is now a one-stop solution for all kinds of requests. We will manage and create events with all our own infrastructure,” explained Monasser. “We will be drawing on their experience in the market. It’s about the use of technology to enhance the Net Group family - its technology applied to creativity.” 


Ali Abu Monassar, chairman of Net Group, said that now was the perfect time to launch the new events division as companies and government authorities in the region needed to organise better events in order to showcase their projects and attract the right investors. 


“Event business is very limited in this country,” he said. “If a tourism authority wants to showcase one of its huge projects they have to bring all the materials in from overseas, which is very expensive. In this country things are not planned well in advance and decisions are made from one day to the next which means in some cases there is not time to present projects in the right way. Now with each government in the UAE having so many projects finished they need to make it clear to investors from overseas and that’s the advantage of having a professional event company based here. We can bring it alive for them, and that’s why it’s the right time to launch this.”


Monasser added that since its launch the new division had already received interest from local tourism authorities, the Dubai World Trade Centre and real estate companies.



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