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October 8, 2008

Mutual partnership


Gulf Air and Bahrain Exhibition & Convention Authority (BECA) have announced that Gulf Air will be the official carrier for all events organised by BECA in Bahrain and abroad.


Speaking after the signing of the agreement, Gulf Air chief executive officer Bjorn Naf said that the airline and BECA have entered into a strategic alliance aimed at boosting the Kingdom's position as a leading destination for corporate meetings, incentive travel, conferences and exhibitions.

Debbie Stanford-Kristiansen, BECA's acting chief executive officer, said that she was delighted with the partnership with Gulf Air. “Bahrain has already established itself as a leading financial centre in the Middle East and a major destination for conferences and exhibitions. This strategic alliance is an effective mechanism for Bahrain to gain access to more markets as BECA and Gulf Air are dedicated to the highest standards in all areas of our operations.”


Under the terms of the agreement, BECA and Gulf Air will initiate direct marketing and online activities, event sponsorships and customer programmes that will see both organisations delivering additional, special customer care benefits to their respective clientele.


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