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September 19, 2010

Joint venture see South Africa building on World Cup legacy

During the Fifa 2010 World Cup The Johannesburg Chamber of Commerce and Industry (JCCI) undertook an aggressive marketing strategy, inviting members from over 10,000 International Chambers of Commer, who have influence of over 65,000 associations, to come and visit Johannesburg.

This has yielded an overwhelming reaction, with a large number of business tourism leads being received by the JCCI from international businesses to make South Africa, and Johannesburg their next destination in which to host their international conventions and meetings.

JCCI has now identified a need to approach experts in this field, with the objective of securing more conventions and meetings for the destination, and has partnered with the African Bureau of Conventions to do this.


Sustainable legacy: South Africa is looking to capitalise on the attention
brought to it by the Fifa World Cup


Official point of contact
This partnership is a first for South Africa, and it will see the African Bureau of Conventions serve as the official point of contact for international and national incoming conventions. The differentiating factor will be that the new structure, with the support of business leads received through the JCCI, and other strategic partners, will be responsible for the overall bidding strategy for conventions, incentives, and exhibitions for the destination and product owners. 

“Successfully bidding to host some the many highly demanding, yet lucrative International conferences and events in our region requires not only having world-class facilities and services, but facilitating the right balance of what our region has to offer in the best mix and alignment with the bidder’s specific requirements,” said  spokeman for the African Bureau of Conventions.

He continues: “Given that we compete against Europe, North America, Asia and every other region across the globe, this often requires a balance of locality, service and value for money in persuading International decision makers to choose Southern Africa and Africa as the event destination of choice for their prestige events. Our skills in interpreting International bid requirements, leveraging our strong relationships with many local professional associations and aligning these with the very best of Southern Africa’s and Africa’s conferencing, event facilities and services in a professional and efficient manner will make the most efficient case for attracting International Conference and Event business into our region.”

In addition, the African Bureau of Conventions has another strategic partner, the Foundation for Professional Development (FPD) Conferences and Special Events.

Strategic partners
FPD Conferences and Special Events organises top level conferences that shape public perception on important health related, social and economic issues. It provides a macro conference and events management service with skilled and experienced staff working on state-of-the art project management systems.

FPD, in association with the IAS and Dira Sengwe, brought the International AIDS Conference to Durban in 2000. With 13,000 delegates, it was the first macro event ever held in Africa. Since then FPD has organised many large-scale conferences, including the SA AIDS Conference series, the 8th World Congress on Safety Promotion and Injury Prevention 2006, the SA TB Conference Series, The ISES Solar World Congress 2009 and many more.

The African Bureau of Conventions thought that it was essential to have a strategic partner who was an expert in the organisation and management of large scale association and corporate conferences.

The synergy between FPD Conferences, the JCCI, and the African Bureau of Conventions combines the strengths of all organisations, resulting in a winning partnership that can only go from strength to strength. This partnership is the next step in  attracting and securing successful major conferences to the shores of Africa.

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