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November 4, 2008

HelmsBriscoe ties up with ETA Ascon Group

Site selection specialist HelmsBriscoe has entered into a US$6 billion agreement with ETA Ascon Group, which will see 100 new HelmsBriscoe associates added across the Middle East and India.


The partnership will provide new office locations in Abu Dhabi, Dubai, Kuwait, Oman, Qatar, Saudi Arabia and 23 offices throughout India and will be marketed by the ETA Ascon-owned ANTA Group, a business and leisure travel solutions provider.


“This agreement will see the addition of 100 HelmsBriscoe associates over the next few months and will strengthen the HelmsBriscoe brand and services throughout this fast growing region. ETA Ascon is well-known and trusted and shares similar principles to HelmsBriscoe. We will continue to aggressively pursue our international distribution plan by selecting the right people in the right locations,” said Ian Quartermaine, managing director of HelmsBriscoe’s International Division.


“HelmsBriscoe and ETA Ascon is the perfect blend of distribution, services, systems and professionalism. It complements the other related services within our group. We have the ability to dramatically grow our internal and external clients by delivering the very best in site selection services. There is tremendous synergy within the region as well as a vibrant inbound and outbound market. The opportunities are boundless,” said Ramesh Kumar, executive director of ETA Ascon’s Travel Group.


Despite a global economic downturn, HelmsBriscoe is currently riding high on the crest of a wave. The company has recorded a 20 percent revenue increase for the first nine months of the year, while 2007 saw historic bookings of US$620 million in room revenue, which represents total meeting spend in excess of US$1 billion.

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