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November 11, 2009

Flash puts Abu Dhabi in the spotlight

Abu Dhabi has not been out of the international spotlight in recent weeks thanks to a succession of major events and high-profile talent unveiled by Flash Entertainment, the UAE’s biggest events agency.


In October, Flash unveiled Yasalam, a month-long entertainment programme which was rolled out to form the build up to the Formula 1 Etihad Airways Grand Prix. One of the most ambitious city-wide entertainment programmes ever laid on by a Formula One host city, Yasalam saw events spreading from the Abu Dhabi Corniche right across the city, taking in schools, universities, shopping malls, hotels and Yas Island itself.


John Lickrish, managing director of Flash Entertainment, described the Yasalam programme as “one of the most exciting announcements ever for Flash Entertainment.” He refused to reveal the cost of the event saying “we don’t measure events on cost; we look at the value of the event in terms of what it will be giving back to the community.”

In a major coup, Flash also pulled in some of the biggest names in music – Aerosmith, Beyonce, Kings of Leon and Jamiroquai - to perform live on Yas Island exclusively for race-day ticket holders, which led to a major last minute rush to buy tickets for the event.


But the parade of talent passing through Abu Dhabi does not stop there. Flash has also confirmed that hugely popular Las Vegas rock band The Killers has been confirmed to make their Middle East debut in Abu Dhabi in December. Commenting on securing such a major artist, Lickrish said: “Securing a group of their cult stature and recognition within the music industry is a key step forward for us in developing the concert scene in Abu Dhabi, taking it beyond being able to offer only the mainstream, high profile, international artists to our audiences.”


Finally Flash is bringing British dance festival Creamfields to the UAE for the first time in December for a one-day festival in the grounds of the Emirates Palace hotel. It’s the first time the country has played host to a major outdoor dance festival and the event is expected to become an annual event for the capital.


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