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May 11, 2009

Etihad to launch its own destination management arm

Etihad Airways is to launch its own destination management company (DMC). Etihad is currently in discussion with local tourism partners, with the new DMC set to support the development and enhancement of the capital’s tourism infrastructure.


The DMC will provide a diverse range of leisure and business activities for visitors to Abu Dhabi and the UAE including tours and desert safaris, event management, bespoke experience packages and VIP services – all promoted under one brand.


Peter Baumgartner, chief commercial officer, Etihad Airways, said: “The establishment of the DMC is another example of Etihad responding to the requirements of the UAE’s capital city and we look forward to launching this one-stop inbound tourism shop in close cooperation with our destination partners and tourism services providers across all seven emirates, which will work closely with both Etihad Airways and Etihad Holidays.”


While the final details have yet to be announced, it is planned that the new DMC will work closely with Etihad Holidays. It will also have strong Emirati representation with more than 50 percent of the tourism professionals in the company set to be UAE nationals.

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