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November 4, 2008
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Energised alliance




The Energy Cities convention alliance has recorded a major success in its inaugural financial year. In 2007/2008 the alliance collectively secured 1,376 events, attracting 333,538 delegates and delivering over US$216 million worth of value to its four member cities.

 

Formed at the ICCA (International Congress & Convention Association) Congress in Thailand in 2007, the alliance comprises Aberdeen Convention Bureau, Abu Dhabi Tourism Authority, Perth Convention Bureau and the Calgary TELUS Convention Centre. The four centres work together to promote each other to the meetings industry worldwide.

 

“The collective impact of alliances will become more crucial in the current economic climate,” said Gillian Taylor, business tourism manager, Abu Dhabi Tourism Authority. “We can deliver economies of scale by sharing marketing resources with the single most important outcome being regular lead exchange.”

 

The alliance signature event –the Energy Breakfast – is to be held for select guests at EIBTM in December in Barcelona.

 


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