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July 6, 2009

De Boer beefs up regional presence

International supplier of temporary structures for events, De Boer, is beefing up its presence in the Middle East with the opening of a new office in Dubai plus the launch of an Arabic version of its commercial website, designed to communicate more effectively with the local market. The company has had a presence in the Middle East since 2005, working out of its Doha office.


“The new site enables us to show our commitment to the region and to reach out to our existing and potential clients,” said Pieter Boven, account manager, De Boer International.


De Boer has around 85 years of experience in the world of temporary structures and has worked on many projects in the region producing well-known structures such as the Emperor, Olympia and the Delta systems.


“For the Asian Games in 2006 we built approximately 40,000 square metres of temporary overlay constructions,” said Boven. “In addition, De Boer works with major hotel chains in the Middle East to erect their temporary structures for Ramadan, New Years Eve events, product launches and weddings for the Jumeirah Group, Emirates Palace, The Ritz-Carlton and the Sharq Village Hotel in Doha. De Boer has also facilitated structures at many sports events like golf tournaments, the Qatar Masters, Moto GP and Sony Ericson Tennis Tournament in Doha,” Boven explained.

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