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July 6, 2009

Bestlap launches F1 packages

Spanish-based Bestlap F1 Events is to launch its customised Formula One events packages in Abu Dhabi alongside the Abu Dhabi Formula One Grand Prix in November.


“We are going to start operations after the summer,” said Sergio Cervantes, Middle East regional manager, Bestlap F1 Events. “This will help us to advertise our product because the interest in and knowledge of companies about the F1 will be at its highest point.”


Bestlap F1 Events offers companies the opportunity to enjoy the experience of being a Formula One driver for a day. “Our events are very special and exclusive, as companies can develop their own F1 team,” explained Cervantes. “Everything can be customised with the company brand including the F1 cars, overalls, helmets and boxes,” he added.


Bestlap has two Formula 1 three seaters with Judd F1 VIO engines 750 CV and 3500 cc. The cars are driven around the track by professional F1 drivers with experience in international championships, giving passengers the chance to experience speeds of around 300 kilometres per hour and accelerations of 0 to 200 kilometres per hour in 4.8 seconds. Bestlap has organised events at Spanish circuits for major corporates including Santander Bank, Royal Bank of Scotland, Axa Insurance, Martini and Orange Telecom.


Cervantes said there has already been a great deal of interest from companies in the Middle East. “The UAE is a growing hub for the motorsport industry and here we can find investment from companies that share the same values as us - innovation, technology and team spirit. We have already received a number of different proposals and negotiations are underway. We are currently working on a collaboration agreement with an iconic hotel to design a product mixing hospitality, events and conferences. The experience will be inside a real F1 with a complete package customised with the company’s brand.


“At the end of the day, guests are given a certificate and will never forget the feeling inside a real F1. Our guests’ faces and words after the experience is a great satisfaction for Bestlap,” said Cervantes.


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