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February 13, 2009

Attracting business is theme of GIBTM education programme

The Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), the exhibition dedicated to the Meetings, Incentive, Conferences, Events and Business Travel Industry in the Gulf and wider Middle East Region, is focusing this year’s professional education programme on maintaining, developing and attracting business.

Taking place from 31 March to 2 April 2009 at ADNEC, Abu Dhabi, and organisers Reed Travel Exhibitions said the theme “recognises the need for changing business practises in the current economic climate, and will offer businesses and individuals with insightful sessions that will better prepare them for the challenging times ahead”.

Commenting on the programme, Erica Keogan, GIBTM’s education content manager, said: “GIBTM, together with EIBTM and our other meetings industry events worldwide, has a reputation for having its finger on the pulse of the industry and in creating educational programmes that focus on issues that directly impact the sector. This year is no exception.”

In addition to the education programme, GIBTM is joining forces to create Gulf Meetings Industry Week, which commences with Meeting Professionals International’s (MPI) Gulf Meetings and Events Conference at the Intercontinental Hotel, Abu Dhabi from 28-29 March and continues during GIBTM.

“Both events will focus on delivering a comprehensive programme of education, professional development, new business opportunities and networking to the region,” said Keogan. “Gulf Meetings Industry Week, offers a programme that enables all within the industry to be better prepared to develop their businesses and careers.”

For further information, visit www.gibtm.com.

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