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July 6, 2009
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Accor lines up 19 new openings




Accor Hospitality is expanding rapidly across the Middle East, with 19 hotels confirmed to open between now and the end of 2011. The French hotel operator will focus primarily on expanding its mid-scale Ibis brand, with openings slated for Bahrain, Jordan, Kuwait, Oman and Dubai.

“We are the leader in the economy lodging sector with Ibis in the GCC. When we opened the Ibis at Dubai World Trade Centre we showed the need for this type of hotel in the region,” said Christophe Landais, managing director, Middle East, Accor Hospitality.

“This type of hotel was needed before the economic crisis, but the crisis has reinforced the need for economy and midscale options,” he added.

Proving his point, Ibis Dubai World Trade Centre closed 2008 at 96 percent average occupancy while its sister property Novotel Dubai World Trade Centre closed at 92 percent. 2009 occupancies have seen a slight drop but both properties were both closing above 80 percent year-to-date by early May.

At the other end of the scale, Accor will open its first upscale Pullman hotel in the region in July 2010. Pullman Dubai Mall of the Emirates will offer 481 rooms and will be attached to the shopping mall, which also boasts Ski Dubai.

“We are proud to launch the Pullman brand into the Middle East at such an exceptional and very visible location,” Landais remarked.

The 25-storey hotel will offer 1,100 square metres of meeting space and will provide the very latest in meeting room technology.

Accor also opened its first Suitehotel in the Middle East at Mall of the Emirates at the end of May.

Further openings include Sofitels in Bahrain, Dubai and Saudi Arabia; Novotel in Dubai and Saudi Arabia; a second Pullman hotel in Dubai; and Mercure properties across Saudi Arabia.


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