VIDEO: IMEX America Team Shares Insights on 2014 Show
Following the closing press conference at IMEX America in Las Vegas, International Meetings Review met with IMEX chairman Ray Bloom and CEO Carina Bauer, who shared their reflections of a week-long series of educational, networking and business opportunities both on and off the trade show floor.
As noted previously, the fourth edition of IMEX America 2014 held at the Sands Expo in Las Vegas earlier this month recorded continued growth in education, attendance, appointments, and exhibitors. As Bloom noted, the number of international visitors increased and the visitors stayed longer, allowing for more meetings to take place.
Bloom also cited the intermediaries within the Hosted Buyer program who vetted each buyer months in advance of the conference. "Seventy percent of the hosted buyers here in Las Vegas came through the international hotel groups who invite their clients and their prospects to the show," he said.
"And in addition to that, we have really good relationships with all the key third-party agencies," Bauer said. IMEX also hosted educational seminars that addressed the changing needs from C-level executives to the association market. "We're working with all the different associations in all the different sectors of the industry to attract those different buying sectors into the show."
To see International Meetings Review's coverage of Bill McDermott, chief executive of SAP, and his commitment to the meetings industry, click here.
Keep an eye out for more video releases forthcoming from IMEX America and be sure to bookmark next year's IMEX events including IMEX Frankfurt in May.
2015: October 13 - 15
2016: October 18 – 20
2017: October 10 - 12
IMEX in Frankfurt:
2015: 19 - 21 May | 2016: 19 - 21 April
2017: 16 - 18 May | 2018: 15 - 17 May
For more information visit, www.imexexhibitions.com.