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June 30, 2015

VIDEO: How ICCA's New Database Can Match Events with Destinations

At the IMEX Frankfurt show floor, ICCA CEO Martin Sirk told IMR's James Latham that the Association had recently launched a redesigned version of its database. "It's meant to be simpler, smarter and faster," he said. 

"Up to now, [the database] was quite difficult to work with," he acknowledged. "Essentially, the researchers who were working it were sitting in a dark corner so the bosses could say to them, 'Find me this information.' And then they'd see the results. But they didn't know what went on in that black box in the corner." 

Martin Sirk from International Meetings Review on Vimeo.

The redesign will let directors of sales, directors of marketing or C-suite level executives design a "smart filtered process" to identify which events they want to get from 200,000 events. "To extract the ones that really are valuable for your destination, that link to your economic development plans or intellectual strengths is really kind of challenging," he said. "Now, that process has been made much easier, more transparent [and] more intelligible." 

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About the Author: Jena Tesse Fox

Jena Tesse Fox

About the Author: James Latham

James Latham





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