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June 15, 2015

VIDEO: Educating the World about Face-to-Face Meetings

At the opening ceremony for last month's IMEX Frankfurt, Bill McDermott, CEO of business software company SAP, delivered the keynote speech. "You are in the front lines in the battle against all the bureaucrats who think emails and powerpoints actually ever changed a darn thing," he told the crowd. "So let's inspire the world together."

David DuBois, President and CEO, International Association of Exhibitions and Events from International Meetings Review on Vimeo.

After the speech, David DuBois, president and CEO of the International Association of Exhibitions and Events, discussed that battle and how MICE industry professionals can inspire new investment in face-to-face meetings. "We've got to help educate the legislators in cities, states and countries around the world about the economic impact [of meetings]," he said, citing hard stats like turnover effect, job creation, direct and indirect spending as well as overall knowledge generation and innovation. "What happens after the meeting?," he asked rhetorically. "We're trying to get our heads around that to really get a positive updated, accumulative result of the MICE industry."  

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About the Author: Jena Tesse Fox

Jena Tesse Fox

About the Author: James Latham

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