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June 9, 2015
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SITE Global at IMEX: SITE Nite and Signing "The Code"




During IMEX Frankfurt last month, more than 400 attendees partied at SITE Nite Europe at the Intercontinental Frankfurt Hotel, Germany. Hosted by the SITE Foundation, SITE Nite Europe is one of three of the Foundation’s annual events to raise funds to facilitate vital research and educational program support for the global incentive travel community

Rhonda Brewer, president of SITE Global and VP sales for Maritz Travel Co., noted that DMCs, hotels, third parties and corporations all work together to deliver the right experience to reward incentive travelers. "When they win those awards, we are the ones delivering that experience," she said.

"We've been at this since 1973," Kevin Hinton, chief excellence officer at SITE, added. "We have members in 90 countries and we want to be the voice for the incentive travel market. It's a global market. We have 29 chapters across five continents, and our 2,000 members--they get around the world. So our job is to provide them with those global connections that they value so much. 

SITE Night also highlighted SITE's partnership with ECPAT, an organization dedicated to preventing human trafficking around the world. "We feel that there's an opportunity at SITE to leverage our global footprint--our chapters, our members around the world--to raise awareness of this unfortunate connection." SITE, Brewer said, will give its members "signs to look for" in hotels and airports that might alert them of human trafficking. Hinton noted that SITE has already hosted a webinar to educate hoteliers on how to spot criminal activity in their properties. "We want people to come to our events  to personally sign up for The Code, to help engage their companies. It's beyond SITE and what we're doing." 


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About the Author: James Latham

James Latham

About the Author: Jena Tesse Fox

Jena Tesse Fox


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