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November 11, 2014

SITE Adapts Education Program for Newest Incentive Needs

SITE, the recently rebranded "Society for Incentive Travel Excellence," has completely overhauled its educational curriculum in response to member demand. The new Foundation-funded educational program, available at the upcoming SITE Annual Conference held later this week in Rotterdam, will be made available to members at the conference in advance of EIBTM in Barcelona next week. 

Members will learn how best to create the business case for incentive travel, how to sell incentive travel programs effectively, and how to best manage those programs via the newly unveiled curriculum.

RELATED: With Name Change, SITE Becomes Society of Incentive Travel Excellence

At last month's IMEX America program in Las Vegas SITE president Paul Miller and chief excellence officer Kevin Hinton explained to IMR that the "War for Talent" is back, especially among innovation sector companies where demand for human intellectual capital is critical to business success. Merchandise and cash incentives are increasingly transitioning to incentive travel as companies aim to secure stronger motivation and engagement with their top performers.

Our members said, 'We want education [and] certification for me as an incentive travel professional.' —Kevin Hinton


After speaking with SITE members, Hinton said, the Society management team felt that there was a "disconnect" between their mission—"which is to grow the use of incentive travel around the world"—and its former brand as the Society for Incentive Travel Executives. "So we changed our name," he said. "Our members said, 'We want education [and] certification for me as an incentive travel professional.'"

To that end, SITE's new curriculum covers about 15 hours worth of education, taught by some top professionals in the industry. 

In alignment with the Society's new name, a new logo, a new tagline, and “refreshed values” are aiming to “better illustrate the association’s philosophy and value proposition,” as Paul Miller said when the change was announced earlier this year.  

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About the Author: James Latham

James Latham





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