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January 6, 2015
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PCMA Promotes Hybrid Sessions for Convening Leaders




This year's PCMA Convening Leaders conference is getting ready to kick off next week in Chicago, and event professionals unable to get to the Windy City will be able to sit in on certain sessions remotely, and even earn CEUs without leaving their offices. Perhaps best of all, the new technology will let hybrid attendees communicate with one another to discuss future trends in meeting design, strategy, and event tech.

Highlights of the hybrid options include general sessions with Andrew Zolli, Diana Nyad, and Dan Pallotta; Thought Leadership sessions with Scott Stratten, Helen Marriage, Simone Ahuja and Erin Meyer; "Boom! 5 Education Disruptors and their Implications for Conference Learning Design"; "Produce Powerful Emotional Experiences To Make Your Events Matter"; and "Attendance Marketing: Steal These Ideas." 

Jennifer Kingen Kush

"Every year, we have seen an increase in both our remote and face-to-face audiences since first streaming in 2010," Jennifer Kingen Kush, director of experience marketing for PCMA, told IMR. "The hybrid [programming] has been a great away to include those who can’t make it physically to the conference." Last year, she added, the conference saw nearly 1,000 remote attendees. This year's event has already seen hybrid registration from 17 countries. 

"The audience engagement has also grown every year," Kush continued. "We spend a great deal of time with our speakers preparing for the each session and identifying our engagement opportunities. During each session, there is a live text chatted hosted by a hybrid moderator in the session remove with all of the remote attendees. It allows everyone to actively participate and even ask the speakers questions."
 
New for this year, the hybrid attendees can download the event app to participate in live polls and have session information at their fingertips. "We are also introducing a daily 'virtual happy hour' to extend the networking at the end of each day," she added. "This organically developed last year when the attendees didn’t want to leave the final sessions. So we planned a virtual happy hour two days later to provide an additional networking opportunity."
 
In the conference's Learning Lounge, PCMA will host a MashUp Studio that will stream live from the show floor and engage the face-to-face audience, educating them about how PCMA created the very conference they are attending. "Attendees can learn more about producing a hybrid event during 'VEI: Behind the Scenes: Planning PCMA's Hybrid Event' on Tuesday afternoon from the team who produces it. And the onsite audience can also learn more about the Virtual Edge Institute and upcoming opportunities to find out more opportunities about learning how to produce these events."

The hybrid online registration is complimentary. To learn more, or register online, visit conveningleaders.pcma.org/hybrid. Keep an eye on InternationalMeetingsReview.com next week for live updates from the conference.

The full hybrid schedule follows:

Monday, January 12 (8:00am - 5:00pm CST)
 8:30-9:45 am Opening General Session: Resilience and Transformation: Thriving in an Age of Volatility
9:45-10:15 am Convening Leaders Live Interviews
10:30-11:45 am Everything Speaks: Bringing Events to Life
10:30-11:45 am Un-Marketing:  Stop Marketing. Start Engaging
12:00-1:00 pm Tech Spots: Check out the latest in event technology and discover the best solution for your events. Attend technology demos from leading industry companies: Cendyn Arcaneo, CadmiumCD, Core Apps, and ask questions during a live Q&A. Each demo and Q&A segment will last 15 minutes.
1:15-2:15 pm Convene Live Presents: Meeting Menaces – Block-Busters, Conference Crashers, Hackers and More
1:15pm-2:15 pm Event Intelligence – Use Data to Get Results or Get Left Behind
2:45-4:00pm Attendance Marketing: Steal These Ideas
2:45-4:00pm Boom! 5 Education Disruptors and their Implications for Conference Learning Design
4:00-5:00pm Virtual Happy Hour  

Tuesday, January 13 (8:00am - 5:00pm CST)
8:30-9:15 am Convening Leaders Live Interviews
9:30-10:30am General Session: Dare to Pursue
11:00-12:15pm Frugal Innovation: A Powerful Growth Model
11:00-12:15pm The Culture Map: How Cultural Complexities will Impact Business in the Future
12:15-1:30 pm VEI: Emerging Technologies that Will Disrupt the World
1:30-2:30pm Produce Powerful Emotional Experiences To Make Your Events Matter
1:30-2:30pm Survey with Impact: Transform Traditional Event Surveys into Actionable, Valuable Assets
2:45-4:00pm VEI: Behind the Scenes: Planning PCMA's Hybrid Event
2:45-4:00pm "If There's One Thing I've Learned..." Insights from Lives of Leadership
4:00-5:00pm Virtual Happy Hour

Wednesday, January 14 (7:00am - 1:30pm CST)
7:30-8:30 am Convening Leaders Live Interviews
8:45-10:30am Serve to Be Great: Leadership Lessons from a Prison, Monastery, and Boardroom
8:45-10:30 Empowered Leadership: Building A Culture of Creative Expression
10:45-11:45am TBD
11:45-1:00pm Closing General Session: Uncharitable
1:00-2:00pm Virtual Happy Hour


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About the Author: Jena Tesse Fox

Jena Tesse Fox


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