PCMA Appoints Vice President of Business Development and Data Intelligence
PCMA has appointed Robert Haas to the newly created position of Vice President of Business Development and Data Intelligence.
Haas will immediately focus on business development opportunities while integrating business intelligence and a data driven marketing approach into their current print and digital solutions. PCMA will use this intelligence to accelerate delivery of personalized content and solutions for members, customers and marketing partners.
Haas was most recently the Principal Consultant of a division within the Tribune Company, Datagrated Services. In that role, he consulted with companies in the direct marketing industry on how to assimilate data into their organization and how to use it effectively to build 1 to 1 marketing campaigns.
Haas joined Tribune Company in 2001, where he has served in many roles during his tenure. He has a strong background in both print and digital media, as well as integrating data as means of developing highly relevant personalized direct marketing campaigns.
He holds a Bachelor of Business Administration degree with a focus on International Business from St. Norbert College in De Pere, Wisconsin. As part of Robert’s education, he lived and studied in Brazil and Spain.