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December 18, 2013

MPI, GBTA Partner for New CMM Designation Program

The Global Business Travel Association (GBTA) and Meeting Professionals International (MPI) have joined forces to create the new CMM Designation Program for meeting and travel professionals. The program, which is the first and only collaborative designation for meeting and travel professionals, has an intensive business management study program led by university professors from some top business schools.

The two groups designed the CMM Designation Program to help meeting and travel professionals strengthen their business acumen and advance their careers. Participants will learn critical business skills such as risk mitigation, business analytics and compliance, strategic negotiation and more. The program is an evolution of the prestigious Certificate in Meeting Management program created by MPI in the mid-1990s and evokes the CMM designation.

The development of the new CMM Designation Program originated when GBTA and MPI formed a limited liability company (LLC) and developed an executive steering committee tasked with creating the leading global business management education program for the meeting and travel industries.

“Over the past year, MPI has been transforming in order to better serve our members, and part of this transformation involved taking the Certificate in Meeting Management program to the next level,” said Paul Van Deventer, president and CEO of MPI. "CMM has been a revered designation within the meeting and event industry for some time, and we believe the value CMM has established will translate well within the travel industry and as a standalone trademark.”

Path to Designation

To achieve the new designation, participants must complete three distinct phases. Phase 1 includes 3.5 days of rigorous onsite business education sessions administered by university professors. It also requires participation in two self-led webinars.

During phase 2 of the program, participants must attend a one-day boot camp at which they will partake in either meeting or travel focused sessions taught by industry-leading subject matter experts. The boot camps will initially be offered annually during both GBTA and MPI conventions. The third phase involves the development of an independent work-based project. Thereafter, program participants are granted the CMM designation.

While continuing education credits are not required to maintain the designation, existing and new CMM holders are encouraged to attend CMM conclaves hosted by both GBTA and MPI annually starting in 2014. At the conclaves, new CMM holders will join the community of CMM leaders to refresh their business skills and network.

With the launch of this new program, all current CMM designations will continue to be supported by MPI and now by GBTA as well. As such, professionals that achieved the former Certificate in Meeting Management designation will retain the CMM designation.

“Our combined vision was to evolve CMM to mean more than a certificate for meeting professionals, so it is no longer defined as an acronym. CMM is now a designation for distinguished meeting and travel professionals with business excellence,” explains Van Deventer.   

GBTA and MPI will publish detailed program information and the full schedule of offerings in January 2014. In the meantime, visit www.mpiweb.org/CMM to learn more or to register.

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