ICCA Announces Best PR Award Finalists
This year, the Congress will be held in Antalya, Turkey, from November 1-5. The four finalists for the 2014 award, who will be invited to present in the PR Excellence session on November 5, are:
· Abu Dhabi National Exhibition Company (ADNEC)
· German Convention Bureau (GCB)
· Malaysia Convention & Exhibition Bureau
· Wonderful Copenhagen Convention Bureau
The finalists and the winner will give a short presentation on their PR strategy and campaigns in a dedicated Media and PR session at the 2014 ICCA Congress.
The unique feature of the ICCA Best PR competition is that the nominated ICCA-member CVBs and venues did not apply for the award. Instead, editorial representatives from IMR publishers and ICCA’s PR staff have been carefully evaluating the PR coverage of ICCA members over the course of the whole year. The team looked for "strong storytelling, for high-visibility coverage, for brand consistency, for PR that helps to overcome a crisis, and PR that showcases success, covering both traditional print and web/social media channels."
“We both believe that PR is still the most underutilized and misunderstood weapon in our industry’s arsenal, and we have a shared mission to demonstrate to ICCA members just how powerful and uplifting great PR can be,” ICCA CEO Martin Sirk said about the partnership between ICCA and IMR and the creation of the award. “It isn’t enough to shout out your message loudly through mainstream marketing; today, what’s really critical is for others to be talking positively about you, your objectives, and your successes.” The best means of achieving the goal, he added, is “well-directed, creative PR.” This is also the least expensive way to get noticed, Sirk noted.
“This year we’ve had some really great entries,” Sirk continued, describing them as “quirky, engaging, inspiring, impactful.” Their work, he continued, will encourage more PR efforts from ICCA members in 2015.