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September 8, 2015

ibtm world Knowledge Program Set to Focus on Immersion and Change

This year’s ibtm knowledge programme, set to be delivered at ibtm world in Barcelona this autumn, will include a series of sessions that have been lined up to challenge existing thought models.
“In the past 12 months, there has been a huge move towards designing meetings to be much more multisensory and immersive than before," 
Dr. Rob Davidson, Managing Director, MICE Knowledge and ibtm events industry analyst said, commenting on the changing needs of industry education.

"The science behind this trend tells us that the more participants’ senses are stimulated, the more memorable the meeting experience will be for them, because more parts of their brains are activated, which in turn helps them to absorb and retain information more effectively."
Organized by Reed Travel Exhibitions, the program will include keynote sessions from industry thought leaders and will address these evolving educational demands through sessions including:
What Can We Learn From Immersive Events? - In this session, Deborah Armstrong, Managing Director of Strong & Co will discuss what exactly ‘Immersive Events’ mean in practice and why they are so important. Armstrong will share key learnings around achieving meaningful and longer lasting engagement. 
Engagement at Events – Engagement has long been a go-to phrase for event professionals but like many areas of our industry, there’s little consensus on what it really means. This session, delivered by Kevin Jackson, Vice President EMEA, George P. Johnson and President of ISES UK will unpack what engagement at events is and more importantly how planners can get audiences leaning forward instead of leaning back. (Presented in partnership with ISES.)
Appetite For Change – Presented by Ivo Franschitz, Owner & Managing Director, ENITED Business Events and Vanessa Schmoranzer, Brand Leadership Consultant and Change Management Coach, ma®kenkind.de, this session will address the shifting needs of professional business events and review them from the perspective of the host and of the participant.
“As a SME (small and medium-sized enterprise), we dared taking that risk and initiated a 14 month journey," Franschitz commented. "Engaging professional, external expertise and committing ourselves to a roller coaster ride called change management. Throughout, we gained invaluable insights and experiences, many of them very up-close and personal. In this workshop, we want to share those experiences and ... stimulate your appetite for change.”
To find out more about the Hosted Buyer Program, visit www.ibtmworld.com/Hosted. To find out more about the benefits of attending ibtm world and to register as a trade visitor, visit www.ibtmworld.com/visit2015.  

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