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May 26, 2015

Highlights from IMEX Frankfurt 2015: Networking, Education and the Value of Trust

"Inspiring people to do great things is why we do what we do," Bill McDermott, CEO of software company SAP said at IMEX Frankfurt's keynote address last week. Creating a network effect, he added, is not measured in numbers but in lives affected. Assuring the attendees that their work was changing the world, he thanked them all for their service and said that it was an "honor" to address them. 

IMEX Review from International Meetings Review on Vimeo.

Following the speech, IMEX CEO Carina Bauer noted McDermott's emphasis on an "ecosystem of trust," which she said is at the center of what IMEX does. "We have to build trust with our team, and the team has to build trust with the exhibitors," she said. "At the end of the day, we're asking our intermediaries to trust us, to invite their top clients to come to this show, to meet with our exhibitors--and our exhibitors need to trust us that we'll deliver those clients to them." 

Chairman Ray Bloom noted the Exclusively Corporate education program, with 80 high-level corporate attendees. "The value of the budgets held by the corporates who attended Exclusively Corporate is in excess of $280 billion," he added, "so the purchasing power of those attendees is absolutely huge."

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About the Author: Jena Tesse Fox

Jena Tesse Fox

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