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November 24, 2014

EIBTM Wraps Up in Barcelona with Increased Numbers




EIBTM, one of Europe's largest MICE industry trade shows and education programs, ended on Thursday with more than 15,500 industry professionals onsite for the three days, an 8 percent increase over 2013. With more than 80 percent of attendees (excluding exhibitors) coming from Europe, the increase underlines the American Express Meetings & Events 2015 Global Forecast presented to over 200 global industry thought leaders just before the event kicked off. The report indicated that the number of meetings in Europe is predicted to increase. 

At the same time, trade visitor numbers are also up by nearly 8 percent. EIBTM attracted nearly 70 percent of trade visitors from Spain, supporting the country’s positive economic recovery which was highlighted in the same report. Some 78,436 pre-scheduled appointments and, for the first time, self select were made between Hosted Buyers and exhibitors, a 20 percent increase over last year. 

Association planners are also forecasting an increase in their meetings activity, and this year’s show has seen the highest number of independent Association planners attending, with 67 percent of the 271 planners coming from individual associations and societies, overall the event saw an increase of 12 percent in attendance by Association Hosted Buyers helped by the launch of a more flexible approach to this year’s Buyer programme, with the introduction of My Association | My Club. 

RELATED: How EIBTM is Helping the Associations Market

“I am very pleased with the new flexibility for Association Buyers this year, especially around our appointments diary," Jeton Iseni, European Project Manager, European Huntington’s Disease Network, who participated in the Association programme, said in a statement. "The difference is that it has given us a great opportunity and time to meet with others in the industry, share knowledge and network.”

Business optimism across the show floor was also reported by exhibitors. David Chalmers, Marketing Director Europe for Cvent inc, said that his team had been “oversubscribed on appointments this year." 

In Rob Davidson’s annual Industry Trends Report, he highlighted the optimism of the mood in the U.S. meetings market as “very positive according to various studies.”

The Faroe Islands was a first-time exhibitor at the show, and Annleyg Lamhauge, Marketing Manager – MICE, Visit Faroe Islands, saw strong numbers for the group. “We have been very popular with a lot of interest in our stand. We are finding there is a demand for smaller meetings groups and this works well with our destination. There is a trend to visit the Nordic countries and the surrounding islands.”

“You really couldn’t miss the buzz on the show floor this year, which I hope was a result of not only economic confidence but also from new initiatives such as the fact that this year exhibitors could top up their diaries with appointments they had requested with buyers – the first time we have trialed this,” commented Graeme Barnett, EIBTM Senior Exhibition Director. 

New Name, Same Goals

From the close of this year’s show, EIBTM is to be rebranded as ibtm world.  The show will join its sister events ibtm arabia, ibtm Africa, ibtm america, ibtm china and ibtm india under the ibtm events umbrella along with AIME in Melbourne and the recently announced ICOMEX in Mexico.

“We’ve emphasized the fact that it’s a global show," Barnett said when the new name was announced. "Whatever markets our clients are looking to connect with, we’ve got most of the globe covered.” Together,  the events in the newly branded ibtm portfolio annually provide access to more than 5,000 suppliers from 100 countries, 19,000 event organizers and more than 110,000 pre-scheduled meetings take place.  

ibtm world will take place in Barcelona from November 17-19, 2015. 


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