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December 20, 2013

DMC Conglomerate Euromic to Attend IT&CM China in April

A global conglomerate of destination management companies, Euromic, has confirmed its participation at IT&CM China 2014 this coming April. 

Led by Executive Director Christophe Verstraete, this non-profit association, through its one-member-per-country policy, offers professional service in the field of group travel, meetings, incentives and conventions across 37 global destinations. At the moment, only three of these destinations, (China, India and Thailand) are in Asia. The rest are spread across Europe, South America, Africa and the Middle East.

“We see the Chinese market as a strong growth area for our association, so with our presence at IT&CM China, we hope to increase our visibility and attain greater familiarity in this market,” Verstraete said in a statement. Verstraete believes that the show will prove beneficial to his various DMC members who are interested in China’s burgeoning outbound market.

Local destination member Destination China will join Euromic at the event. “We have seen significant return of business to China," said Gunther Homerlein, General Manager of Destination China. "2013 has been the best year since 2007 (excluding 2008’s exceptional performance for the Olympic year) and 2014 is shaping up to be a very good year as well.” Homerlein added that interest in China have opened beyond the Banking and Insurance industries that used to be the dominant clientele he serves. 

Beijing continues to be the biggest draw for Homerlein's clients, with Shanghai being a close second. Xi'an and Chengdu are also attracting interest. Homerlein will be taking advantage of the IT&CM China platform to showcase other destinations to buyers. “We are looking to organize a private post-show fam tour to both Hangzhou and Shanghai, with a focus on the former. Hangzhou is an ideal location for executive retreats and smaller meetings and incentives that is at present, still unfamiliar to many. Our invite list on the tour will comprise about 10 IT&CM China 2014 hosted buyers, as well as agencies that we currently have dealings with, and other buyers with a definitive interest in China.” Initial highlights of the tour are said to include exploring the city’s French Quarters on motorbike sidecars. 

Euromic will also be participating at IT&CMA and CTW Asia-Pacific from September 29 to October 2, 2014. 

For more information on IT&CM China, visit www.itcmchina.com.

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