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Event Marketing
Let's face it: event marketing has changed.

While press releases, mailed invites, and print ads can still play a role, social media has fundamentally shifted the way people gather information and learn about events. Event planners need to understand and leverage social media to reach potential attendees in the places they go for information.



Mobile Apps - The New Event Essential

Make no mistake: The time to go mobile is now and in this eBook, we'll share rationale and proof to help you build your best business case. We'll help you tackle the financials - How much will it cost? How will we pay for this? How fast can we monetize? We'll also give you talking points for discussions with your team, boss and even your executive leadership group to gain the necessary buy-in to proceed.



Mobile App Marketing Playbook
There's no doubt about it; it's time to go mobile.

The conference mobile app revolution has arrived, spanning nearly all demographics and markets and becoming an expectation for the coveted next generation conference participant. Is your organization or association taking advantage of this technology? If not, maybe it's time to give your mobile app playbook a closer look.



Social Media Power Plays for Events

Social Media Strategies before and during your event are different and you need to plan accordingly. Event planners can leverage social media during their events to maximize the experience for attendees, speakers and sponsors. This eBook focuses on the next phase of social media where strategies shift to enhancing attendee experience, increase engagement and build event loyalty.





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