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April 15, 2016

Malta Launches New Conventions Brand




Paul Bugeja, Malta Tourism Authority CEO, at the launch of the Conventions Malta brand.
Paul Bugeja, Malta Tourism Authority CEO, at the launch of the Conventions Malta brand.

Malta is launching a new MICE brand. Conventions Malta aims to promote the Maltese Islands as a destination for conference and incentive travel, as well as association business. 

The new organization will also offer free information and assistance to event organizers who are looking at the Maltese Islands as a possible place to host their event. 

Conventions Malta held a launch event last Friday, April 8, at the historic Casino Maltese in Valletta. Aneil Bedi from M&C Saatchi gave a presentation outlining the latest from the organization, including new branding and new promotional material, brochures, lanyards, stands to be ussed at fairs and giveaway items. Attendees also got a preview of the Conventions Malta website, which is currently under development. When it is complete, the new site will act as a reference for information on conference venues, services and attractions of the Maltese Islands. 

The Minister of Tourism also talked up the new brand at IMEX Frankfurt


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