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December 9, 2013

IT&CMA and CTW Asia-Pacific 2013 Poll: 86 Percent Exhibitors Expect Orders




IT&CMA and CTW Asia-Pacific 2013 polled exhibiting businesses during the October event, and found that 86 percent of exhibitors expected to get orders as a result of their participation. In addition, 40 percent of buyers were polled to have confirmed purchases during the show, while 80 percent of 2013 exhibitors indicated that they will return to next year’s event.

The 21st IT&CMA and 16th CTW Asia-Pacific included about 14,000 business appointments generated over two days, a buyer-to-exhibitor ratio of 1.6 to 1, fresh procurement opportunities with 60 percent new MICE buyers and 47 percent new corporate travel managers, attendance of buyer profiles across MICE, Association, Luxury Travel and Corporate Travel sectors, as well as the debut of the Association Day programme. The launch of the Online Diary facility also benefitted close to 1,300 exhibitors and buyers enabling them to schedule up to 100 percent of their business appointments ahead of the event. IT&CMA and CTW Asia-Pacific 2013 educational line-up included 15 educational sessions and 35 speakers from across the industries.

This year’s showcase had 122 new exhibiting companies, including new participating countries Jordan, India and New Zealand.

Host country Thailand with their new Thailand Connect brand launched at this year’s event, included additional MICE cities Phuket and Khon Kaen amidst response from Thailand’s private sector that resulted in 15 Thai spillover booths. In addition, Thailand already has 66 organisations in its amin pavilion led by Thailand Convention & Exhibition Bureau (TCEB). 

Other corporates, National Tourism Organisations (NTOs) and Convention Visitor Bureaus (CVBs) such as Tourism New Zealand, Airports of Thailand, Dusit International, sky100 Hong Kong Observation Deck, Fukuoka Convention & Visitors Bureau, 3rd Planet Pte Ltd and Kenes Asia reached out to the global MICE and Corporate Travel industry via the over 140 international and local Thai attending media with their latest announcements. 

This year’s sponsors included Abacus International, Frasers Hospitality, Travelport, Sukosol Hotel Bangkok and Taiwan Convention & Exhibition Association.

Taiwan also coincided their exclusive MEET TAIWAN networking for local industry buyers and media with the show to maximize their presence at the event.

IT&CM China will run from April 15-17, 2014 in Shanghai. Registrations for exhibitors, buyers and media will close in February 2014.


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