The Daegu Convention and Visitors Bureau in Korea Works to Expand its MICE Capabilities
The Daegu Convention and Visitors Bureau joined forces with citizens and businesses to expand the city’s capabilities for large-scale international events. As a result, Daegu’s MICE industry experienced steady growth.
DCVB has placed local cooperation at the heart of its strategy. Outreach efforts have opened opportunities for Daegu citizens and businesses while preparing for the future of the city’s MICE industry. Collaboration between Daegu’s public and private sectors generated new opportunities for convention-related businesses while bolstering the city’s success as an international host.
The Daegu MICE Alliance is a marketing cooperative comprised of local businesses and government agencies. The task force is 43 members strong, including DCVB, convention centers, accommodation facilities, professional convention organizers, tour agencies and other MICE-related businesses in Daegu.
Although MICE Alliance members come from a variety of backgrounds, they share a common goal: to make Daegu an attractive destination for foreign visitors and international events. Yuri Lee is the managing editor of the Daegu Compass, a publication geared toward foreigners living in Daegu, and a member of the MICE Alliance. She said DCVB gives members a voice to affect positive change.
DCVB also helps MICE Alliance members reach their market potential by offering a variety of educational programs on developing capacity, presentation, planning and marketing.