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August 5, 2015

Louisville CVB Earns DMAI's Destination Marketing Accreditation Program Seal

The Louisville Convention & Visitors Bureau has once again been awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destination Marketing Association International.

Since its launch in January 2007, the accreditation program requires a DMO to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to achieve the recognition.  The standards cover nearly all aspects related to the management and marketing of DMO's including governance, finance, human resources, sales, communications, destination development and research.  

"We are proud to be recognized in the industry for providing outstanding services in accordance with the international standards and benchmarks set out by DMAI," Karen Williams, president & CEO of the Louisville CVB, said in a statement. "This accreditation gives us leverage when communicating to potential conventions, tour groups and visitors.  It tells them that we continue to attain a significant measure of excellence in our field."

The Louisville CVB is one of over 200 DMOs who have attained DMAP recognition that demonstrate compliance across 16 disciplines, composed of 53 mandatory standards. The Louisville CVB was one of only six DMOs to receive the accreditation when the program began.  

The accreditation credential is valid for four years, with the option to renew in 2019.

For more information, visit www.destinationmarketing.org.

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