Home > Asia > Japan
May 14, 2015
|

Asia: Japan Gets New MICE Brand


In partnership with:


Japan has launched a new MICE brand designed to underline the nation's combination of modernity and tradition, experience and convenience.

Introduced in late April, the updated Japan MICE brand will be prominent at IMEX 2015 in Frankfurt from May 19, where the The Japan Stand will emphasise the new brand logo through handouts, activities and presentations.

Atsushi Nishida, director of the project development division at ADK International, engaged by Japan National Tourism Organization to advise the agency on promotion and provide strategic advice, spoke to TTGmice e-Weekly about the new logo.

“Until the launch of the new brand, Japan used the 'MICE Japan' logo for meetings and incentives,” he said. "However, there was no corresponding brand identity.

“The new brand was developed on the basis of detailed market research about the value that Japan offers to meeting and incentive planners and in what way Japan should further develop its meetings and incentives industry…The result of this is a clear brand identity and message."

Read more at TTG Mice...
 


What do you think of this $type?
 

About the Author: TTG AsiaNews

TTG AsiaNews


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic