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September 11, 2012

The smartphone at number one: 12% of business travellers don’t even turn it off when flying

They travel with at least three or four electronic devices, and the first thing they do, when they wake up in a hotel, is to check their e-mails on their smartphones. And it seems that 12% of business travellers do not even turn them off when flying, despite the recommendations and checks of hostesses and stewards.

The habits of regular business travellers in terms of internet connection and use of mobile devices was monitored by a study conducted by Studylogic on behalf of Four Points by Sheraton, one of the most business traveller-oriented brands of Starwood Hotels & Resorts Worldwide, and while not surprising, the results are undoubtedly interesting.

55% of the 6,000 people interviewed (in Germany, the UK, the US, China, India and Brazil, the world’s six largest economies) carry with them three or four electronic devices every time they travel: smartphones are by far the most popular (74%), followed by tablets (65%), MP3 players (43%) and in last place, laptops (32%).

Smartphones are now absolutely essential devices at any time of the day, and business travellers even find it difficult to turn them off during their flight: 54% of those interviewed turn them on again as soon as the plane has landed and while it is still taxiing, and 12% candidly admit that they don’t even turn them off. Only 34% wait before they get to the terminal or are in a taxi/car before resuming contact with the world.

Smartphone dependence is also confirmed by how business travellers behave in the hotel in the morning, as the first thing that 36% of respondents do as soon as they wake up is to check their telephones; 19% turn on the TV and 18% have a shower. It is almost a surprise to learn that only 12% check their Facebook page. A mere 7% think of calling home.

According to the survey, laptops have been overtaken by tablets. 68% of business travellers use them more often than laptops, and if they had to choose which one to take on a trip, 69% would definitely opt for a tablet.

Being connected whenever and wherever is therefore a priority. But what do business travellers do online when they travel? 90% check their e-mails, 75% surf the internet and access social media, while 73% keep in contact with the office. A good percentage keep up to date with the latest news, with 46% stating they subscribe to 4-7 RSS news feeds. In conclusion, 60% of respondents think that travelling with mobile devices makes their lives significantly easier.

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