Italy: Event Agency Sinergie and DMC +39 Events Form Partnership
The new brand is known as “+39 events by Sinergie”, and is the joint service that from today will be provided by the partnership of two Italian agencies: Sinergie, which specialises in the organisation of meetings, incentives and communication events, and +39 events, which operates as a DMC throughout Italy for international clients.
For both companies, the new operations and sales agreement, signed by Sinergie CEO Davide Verdesca and +39 events CEO Lorenzo Pignatti, signals an expansion of their businesses by optimising their respective fields of expertise and focusing sharply on the inbound market created by Expo 2015.
Sinergie already has a strong presence on the international market through 27Names, a European live communication agency of which it is a founding partner and representative for Italy. Through the partnership with +39 events, it will be able to meet the demands of international clients wishing to stage events in Italy.
No share exchange is envisaged for the present, and likewise, no timeframe has been placed on the agreement: the agencies are embarking on the partnership today, and then only time will tell.