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January 27, 2014
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Italian Inbound and Outbound Travel: The Most Popular Destinations




There were no great surprises in the international inbound statistics to Italian cities, which identified those that had the greatest number of visitors from abroad in 2013. The ranking, which is based on hotel booking figures made through website Hotels.com, confirms that the big cities remain the most popular destinations, in terms of both inbound tourism to Italy from abroad and international outbound travel among Italians.

Rome, like every year the undisputed leader, was the Italian city most visited by foreigners in 2013. Venice was in second place, followed by Milan, Florence, Bologna and Naples. In seventh and eighth places were Sorrento and Pisa, smaller cities but ones with a definite tourist appeal. Palermo and Verona complete the top ten, with Turin, the last major city, in 11th place.

London tops the international ranking, based on the bookings made by Italians to destinations abroad. The first ten places are almost all occupied by European cities, with the exception of New York in third and Miami in seventh. The remainder reflect Italians’ preference for travelling within their home continent: Paris is the second most visited city, while Barcelona and Amsterdam are positioned fourth and fifth, after New York. Munich, Vienna and Madrid come after eighth-placed Miami. The only three non-European cities in the top 20 visited by Italians are Las Vegas (15th), Tokyo (16th) and Los Angeles (18th).


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