The Italian hotel industry is green--4 out of 5 hoteliers have adopted eco-sustainable practices
Italy’s hotels are second only to those of France in Europe in terms of environmental sustainability, with 83% of hoteliers stating that they have implemented one or more measures to reduce their environmental impact. And it is right that this news should come as a surprise, since almost half do not tell their customers about their green credentials in any way.
So says travel review website, TripAdvisor, which interviewed 25,000 hoteliers worldwide, including 3,000 in Italy, to compile the TripAdvisor Industry Index. The survey shows that Italy’s hotel industry is one of the most environmentally-aware in Europe, behind only that of France (where 85% of hotels have adopted sustainability practices) and followed by the UK (78%), Germany (72%) and Spain (66%). Topping the overall rankings are New Zealand’s hoteliers, 93% of which state that they have implemented eco-friendly measures, followed by those of Canada (91%), and, another surprise, Brazil (87%).
Getting back to Italy: what prompted Italian hoteliers to adopt measures to reduce their environmental impact? 72% have done so to cut costs, 41% to meet their guests’ demands, and 26% to comply with regulations.
The most common measures, which these days look more like common sense than eco-friendly practices, are using energy-efficient light bulbs (85% of Italian hoteliers surveyed), composting organic waste (61%), fitting adjustable thermostats in guestrooms (52%) and introducing separate waste collection in guestrooms (49%).
48% of Italian hoteliers do not however bother to inform their clients or stakeholders of their green credentials: 30% do so through images, logos or messages placed in guestrooms, and only 15% use the hotel’s communal spaces to inform and publicise their commitment to reducing their environmental impact.