Why Ambassador Programs Attract International Association Meetings

This Week's News for Meetings, Incentives, Conventions, and Events
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April 8, 2015
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TOP STORY
Why Ambassador Programs are Key to Attracting International Association Meetings  
At the recent Meetings Africa conference in Johannesburg, IMR met with several ambassadors who are attracting top-tier international events to South Africa.
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EDITOR'S CORNER
Report: Why Travel Professionals are Looking to Specialization  
Titled “Why Specialization is the Key to Future Growth,” the new white paper found that the majority of travel professionals advocate specialization and that they are flourishing as a result.
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MCCA's James Rooney to Take Over Greater Boston Chamber of Commerce  
While the Boston Convention and Exhibition Center waits for approval on a $1 billion expansion, the Massachusetts Convention Center Authority's executive director is moving into a new role that could boost the city's MICE investment.
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How the MICE Market is Driving Development in Smaller Cities  
In recent years, secondary markets have capitalized not only on growing demand from the meetings and incentive market, but on their unique cultural qualities to attract high-end travelers who are accustomed to high-end accommodations—and developers are taking note.
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Germany Tops for Europe's International Business Travel  
The German National Tourist Board and the German Convention Bureau announced that Germany is the top destination for business trips by Europeans with a total of 12.4 million professionals visits in 2014
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Survey: Europe, Asia Tops for International Meetings; South America & Middle East on the Rise  
A new survey report by Marketing Challenges International found that meeting planners saw a strong year in 2014 for international association meetings outside of North America.
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DMC +39Events Offers Perks for Milan Expo  
The World of DMCs member has developed special themed programs that can be customized and completely bespoke.
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FRONT PAGE NEWS
UK: Comms Experts Say Events Still Necessary in Digital Age  
The virtual age needs face to face events and experiences more than ever, according to a panel of communications and media experts from the Financial Times and Ernst & Young.
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Portugal: Monocle Magazine Taps Lisbon to Host International conference  
In this event, held at the Four Seasons Hotel Ritz, 20 speakers from the different corners of the world will be participating to discuss the topic of "Quality of Life" in its various forms.
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South East Europe: Why Live Campaigns Are the Next Big Thing in Marketing  
Consumers no longer want a one-way communication, but they want dialog. Recommendations from one’s peer group are what trigger people’s purchase decisions.
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Australia: New Business Bookings Rewards Program for IHG  
InterContinental Hotels Group (IHG) has announced the launch of IHG Business Rewards, a new addition to their existing hotel loyalty program, IHG Rewards Club.
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Asia: Myanmar to Push Nay Pyi Taw as MICE Destination  
Myanmar's Ministry of Hotels and Tourism has announced plans to establish Nay Pyi Taw as a MICE destination, having established a central organizing office in the capital city as a "one-stop shop" for organizing MICE events.
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Sub-Saharan Africa: Taking South African Luxury Experiences to New Places  
In 2015, as South Africa and many other countries look to China not only for investments but also to grow the interest in their tourism offerings, luxury brands and unique experiences may just be the answer.
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Middle East: Top Locations for Memorable Meetings  
As the region shapes up as a global meeting and event hub par excellence, these iconic attractions are becoming highly sought-after by planners seeking inspirational venues that offer a sense of destination.
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Americas: Why Half Your Attendees Never Ask a Question  
Research just released by audience interaction company sli.do shows that 54 percent of delegates who ask questions via the sli.do platform choose to remain anonymous.
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Americas: Three Ways to Develop More Effective Outcomes Measures for CME  
How can continuing medical education providers and faculty formulate appropriate outcomes measurement questions based on personal clinical decision-making of physician learners facing these types of situations?
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Americas: Three Ways to Improve Your Meeting With Event Technology  
When audience members are so immersed in their own technology, it’s hard to engage them productively.
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