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November 20, 2015
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South Africa Leading Continental Shift Towards the Knowledge Economy




DEREK HANEKOM from International Meetings Review on Vimeo.

Derek Hanekom, South African Minister of Tourism, flew into ibtm world in Barcelona this week to address a packed press conference. Afterwards, James Latham of IMR gained special insight to why the business events sector is so significant to the development of South Africa – and not just in terms of the visitor economy. The former minister for Science and Technology shared a clear understanding of the collaborative benefits resulting from business events – in both research and investment terms – and was fluent in connecting the essential relationships that events and knowledge exchange deliver in terms of the future development of South Africa`s knowledge economy through lesser known intellectual hubs such as Gauteng Province`s Pretoria.

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About the Author: James Latham

James Latham


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