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November 18, 2015
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Singapore`s Blueprint For Attracting Business Events




JONATHAN LOH from International Meetings Review on Vimeo.

 

Jonanthan Loh, regional director for north and western Europe at the Singapore Exhibition and Convention Bureau explains to James Latham how the relatively small Asian country has established the reputation for `Association Central` and `Gateway to Asia`. Citing the infrastructure, connectivity, language and business environment as the fundamentals for success, Loh reveals glimpses of a deeper strategy for supporting Singapore`s expertise and development in biotech, healthcare and the creative industries.
 
Positioned among the regional giants of China, India, and Indonesia, Singapore has proved effective in supporting regional engagement through business events and a smart offer to international associations with the critical support of a strong academic sector and international partnerships such as the Global Association Hubs Partnership.
 

 


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About the Author: James Latham

James Latham


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