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October 27, 2015

Global Association Hubs Partnership: ICCA and MCI React

IMEX AMERICA - Report on the Global Association Hub announcement from International Meetings Review on Vimeo.

At IMEX America 2015, Dubai Association Centre, Destination DC, Singapore Exhibition & Convention Bureau and visit.brussels announced the launch of the Global Association Hubs Partnership. The partnership, they claimed, will assist international associations to grow and to better serve their overseas members by using the cities as regional conduits to extend their efforts around the world.
“International associations are constantly on the lookout to establish a strong base in key regions around the world in order to offer value and customized services to their membership”, claimed Herve Bosquet of visit.brussels. “By leveraging this new partnership, international associations now have the opportunity to roll out global strategies and take advantage of local opportunities in key partner cities in a manner that is simple, well-coordinated and highly convenient”, he said.
International Meetings Review asked industry leaders Martin Sirk, chief executive of ICCA (International Congress & Convention Association) and Robin Lokerman, Global President of MCI, to comment on the initiative….

The partner cities cited three consistencies in their respective offer;
1. According to the Union of International Associations (UIA), the cities are the leading bases for association headquarters and regional offices in their respective regions of the world
2. They have established creative partnerships with local economic development agencies and have engaged in innovative teamwork with their association partners, making them the natural gateways into their respective regions
3. They already perform a wide range of specific services for international associations.
Over 30 international association executives were canvassed for insight, advice, guidance and support prior to the announcement in Las Vegas
As Martin Sirk suggested in the video report from Las Vegas, this initiative may well become something of a game changer for destination marketers seeking to create a position in the knowledge –based marketplace. What may transpire, beyond the formation of generic association headquarters marketing initiatives such as the GAHP, will be the same for medical cities, for high-tech, chemical engineering and beyond as cities support the broader knowledge economy status in vertical sectors identified in the strategic development plan of the city or region. 


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About the Author: James Latham

James Latham





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