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July 14, 2015

Why dmg Tapped Jakarta for a New Construction Show

In May, an international building and construction show called The Big 5 made its Indonesia debut in Jakarta. The Big 5 brand is a dmg events' franchise of building and construction exhibition shows that cover more than five countries. Andy White, the new VP for dmg events Construction Division explained why Jakarta was the city of choice for the show.  

“For us, selecting Jakarta was an easy decision,” White said. “For one, our buyer audiences typically have their head offices in the city. This means we are far more likely to get these contractors, architects, engineers, procurement managers and designers attending our event and meeting our exhibitors.

“Jakarta is also the economic and political capital of Indonesia. With nearly 10 million living in the city, it’s one of the most populous hubs in South East Asia, attracting businesses of all kinds from around the region.
“While there are other cities in Indonesia where we could potentially have staged a Big 5 event, Jakarta just made the most sense. For example, many of our international exhibitors are first-timers, so we want to give them the best possible opportunity to meet the right buyers and we felt this is most likely to happen in the country’s capital. It’s also a natural choice on many other levels, including travel connections and administratively, should our exhibitors be investigating setting up shop in Indonesia.
“The venues available in Jakarta also make it appealing for an event with the size and backing of The Big 5…Jakarta’s venue options are of good quality and well-organized, which is a great help when you’re launching a major new event like The Big 5 into a new market.”

Ultimately, Big 5 Construct Indonesia displayed products from 26 countries to 5,039 visitors.

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